The Cash Offer Program
Three ways to sell your home
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From Appointment Set to Offer Presented Back to Seller
Our Five-Step Process
01
Set the Appointment
Set The Appointment
“Hi [Seller], this is [Chase with PLACE Real Estate.]
I'm reaching out because we are working with a large investor who is purchasing homes in [their
city or
community] right now. I wanted to see if you'd be open to exploring what your home could sell
for?”
“Hi [Seller], this is [Chase with PLACE Real Estate.] I recently had a buyer miss out on a home in your area, and they’re still actively looking. I’m curious to see if you would consider a private cash offer on your home at [property address].”
“The Next Step is easy — You and I will meet at your home so that I can gather some information and photos of your property. I will show you a comparison between selling your home with a private cash offer vs. the traditional open-market listing. We typically receive the offer within 5 Business Days. There is No obligation at all — just great information to help you decide the best option."
This conversation should also establish that we are a full-service real estate company capable of helping the seller no matter which direction they choose, including:
- Accepting a Cash Offer
- Choosing the Accelerated Price Option
- Choosing the Testing the Market Option
02
Visit the Property
Visit the Property
Property Information & Media Collection
Treat this like a normal listing appointment practice by including the first meeting components:
- Discovery (What is the Seller’s Motivation for moving in the first place?)
- Tour The Home (Build rapport while doing so; take your notebook and notice the features that the seller is most proud of)
- Present the Comparable Sales
- Present the 3 Options We Provide
- Present the Paperwork: Brokerage agreement, ABAD, CAD, & SPD.Get the signature for the Brokerage agreement and have the seller(s) fill out disclosures while photos are being taken.
- Set expectations for the photo shoot, live date, and cash offer, which will be presented in 3-5 business days.
To generate the strongest and most accurate offers, the APEX Offer Team will need:
- Interior and exterior photos (15–30 photos recommended)
- Age of major systems (HVAC, roof, etc.)
- Any known updates or repairs
- Information on rental restrictions (if applicable)
Accurate and up-to-date information is critical to generating the strongest possible offers.
Script to Use at the Appointment
“In order to get a cash offer on your behalf, we will need to sign a 30-day listing agreement so I can work on your behalf specifically for these cash offers. If one of those offers works for you, then we can move forward and choose the ideal timeline for your closing. If the cash offers do not work, we can still help you put the property on the open market using either the Accelerated Price Option or the Testing the Market Option. Does that sound fair?”
Important Note
Keep in mind: You may or may not get the 30-day agreement signed at the first appointment.Your primary objective is to build as much rapport and trust as possible.
If the seller chooses not to sign immediately:
- Continue moving through the process as normal
- Stay in close communication
- Provide updates consistently
- Keep the relationship warm until the cash offer is received
Once the cash offer comes in, schedule an in-person appointment to review:
- Accepting a Cash Offer
- OR Choosing the Accelerated Price Option
- OR Choosing the Testing the Market Option
At that point, ask:
- Which option feels best to them?
- Are they ready to move forward with the cash offer?
- Or are they ready to sign paperwork to begin preparing the home for sale on the open market?
03
Submit to Investor Team
Submit Property to the PLACE Investor Team
Once all information and photos are collected, the property should be uploaded to PlaceInstitutional.com and submitted to the network of qualified investors.
Important:
You must first create your account through the website before
you can submit a property for review.
04
Receive Offers
Receive Offers
Offers are typically received within 3–5 business days.
In many cases, multiple investors may submit offers, creating a more competitive environment for the seller.
Need a Status Update?
If you need to check on the status of an offer, reach out to:
- Chase Wright — chase.wright@place.com
- Josh Stroh — josh.stroh@place.com
Suggested Subject Line:
URGENT – CASH OFFER STATUS – [Insert Property Address]
05
Review With the Seller
Review Options with the Seller
(This should be done in person)
Once offers are received, schedule a follow-up appointment with the seller to review all options in person.
At this appointment, walk them through their side-by-side choices again:
Seller Options
- Accepting a Cash Offer
- Choosing the Accelerated Price Option
- Choosing the Testing the Market Option
Present all options clearly, allow the seller to choose the path that best fits their goals, and give them the space to decide.
Use your full-service listing presentation and side-by-side comparison to support the conversation.
If the seller chooses to list with the team, move into the listing process as normal by:
- setting a realistic timeline
- beginning listing prep
- scheduling professional photography
- working from the standard listings preparation process
One thing most sellers don’t realize is—even when you sell on the open market—you’re typically negotiating about 2–3% off your price between inspections, appraisals, and closing costs requested from the buyer. So what we’re going to do is show you real numbers side-by-side, so you can see what you’d actually walk away with in each scenario.
Frequently Asked Questions
What exactly is this program?
This program allows homeowners to explore multiple ways to sell their home through one trusted real estate team. That can include receiving a private Cash Offer, using an Accelerated Pricing Strategy, or Listing Traditionally on the open market—whichever best fits your goals. Our team is a one-stop shop for all real estate solutions.
Am I required to accept a cash offer?
No. There is absolutely no obligation to accept any offer. The purpose is to give you options and let you choose what works best for you.
How long does it take to receive an offer?
Offers are typically received within 3-5 business days after property information and photos are submitted.
Do I still need to clean or prepare my home?
Usually, no major preparation is needed just to receive a cash offer. Basic cleanliness for photos and walkthroughs helps present the home well.
Will I get top dollar with a cash offer?
Cash offers often prioritize speed and convenience. We see cash offers anywhere between 60% - 92% of the market value of the home. That's why we compare a cash offer side-by-side with what you may achieve on the open market.
What if I want to test the market first?
That's an option too. We can help you list traditionally or use an accelerated pricing strategy to attract strong buyer interest quickly.
Are there commissions or fees?
Costs depend on which option you choose. We review all fees clearly before you commit to anything so there are no surprises.
Can I sell as-is in the Cash Offer program?
Often yes. Many investors purchase homes in current condition, which can be ideal if repairs feel overwhelming. Investors usually will build in a due diligence time period to inspect the home. Should anything new be uncovered that would be costly to repair that was not previously known to the investor buyer, the investor may have the right to request for additional discounts to address those items.
What types of homes qualify for the Cash Offer program?
Single-family homes. Condos and Townhomes are not in the investors' buy box. One of our real estate professionals will explain all requirements.
Can I choose my closing date?
Usually yes. Many cash buyers offer flexible timelines, whether you need to move quickly or need extra time. You can even negotiate additional days in the home after closing to give you more time for moving.
Is this only for people in distress?
Not at all. Sellers use this program for many reasons: convenience, relocation, downsizing, inheritance property, avoiding showings, or simply exploring options.
Will strangers be walking through my home?
Not necessarily. A private cash offer route can reduce showings compared to a traditional listing.
What if I receive multiple offers?
That can happen. Multiple investors may compete, which can create stronger terms for you.
Why should I use an agent instead of going directly to an investor?
Because we represent your interests. We help you compare every route—cash offer, accelerated sale, or open market—so you don’t leave money on the table. We represent YOU, not the investor.
What’s the first step?
A quick consultation and property visit so we can understand your goals, gather home details, and prepare the best options for you. Our first visit will be more consultative in nature where we will collect ages of systems, take photos of the home, and ask you additional questions to uncover what your best options are for your family whether that be a cash offer route, the accelerated price route, or the testing the market route.
What if I’m not ready to sell yet?
That’s perfectly fine. Many homeowners start by simply learning their options now so they can make the best move later. Our goal is to be your go-to real estate resource for all things real estate related whether that is now or in the future.
